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Our new brand – Canada Life

We’re combining our strengths to focus on you.

View the video transcript:

[Great-West Life, London Life and Canada Life logos appear]
Our brands are coming together
[Three lines move like a wave, merging into one]
under one strong brand
[We move with the line]
the new
[Words “the new” appear in handwriting]
Canada Life.
[The new Canada Life logo appears, which is the word “canada”, then the word “life” handwritten within a red square]

We’re combining our strengths
[The line continues]
to focus on what matters most
[Two hands show focus]
you.
[A heart appears]

Helping Canadians,
[A maple leaf appears]
from coast to coast
[Photos of people appear]
to coast
[We move with the line]
reach their potential,
[A character walks with purpose]
every day.
[Words “every day” appear in handwriting]

Because with the right guidance and the right partner
[A checkmark appears, and two hands shake in agreement]
potential becomes reality.
[Possibilities appear, a home, a family]

We’re better together.
[A balloon appears, and confetti falls]

Welcome to the new Canada Life.
[The new Canada Life logo appears]

[Legal: The Great-West Life Assurance Company, London Life Insurance Company, and The Canada Life Assurance Company market themselves under the Canada Life brand. London Life and design are trademarks of London Life Insurance Company. Great-West Life and the key design are trademarks of The Great-West Life Assurance Company. Canada Life and designs are trademarks of The Canada Life Assurance Company.]