How do you keep it real with your IT buyers? The secret: No BS! Hear how one product marketer kept it legit, turned the tide in his favor, and cracked the code on really connecting with his users in the Spiceworks Community. With an audience of over 2 million IT pros, he also got candid feedback on what makes his customers tick. Good news: You can, too. Just be yourself, stay real... and hop into the conversation!
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